Archive for the ‘Corvette’ tag
Chevrolet History
William C. Durant and Louis Chevrolet founded Chevrolet in Detroit in 1911. Louis Chevrolet was a Swiss-born American racecar driver. W.C. Durant was an American automobile pioneer who had purchased Cadillac and built General Motors (read GMC history). However, Durant overextended himself financially and in 1910, the banking interests that assumed control of GM ousted him. The partnership between Durant and Chevrolet formed quickly but just as quickly, a disagreement between the two men emerged. In 1914, W.C. Durant bought out Louis Chevrolet and got sole ownership of the company.